![]() Step 3: Click on the camera icon in the top right corner This should then take you to the WeChat Channels feed. Once you’ve logged into your personal account, click on the ‘Discover’ tab on the main navigation bar, and select ‘WeChat Channels’. ![]() Step 2: Go to the WeChat Channels section How to create Channels in WeChat - a step-by-step guide Step 1: Log into your WeChat accountįirst, you’ll need to log into your personal WeChat account via the WeChat app.Įven if you have an Official Account on WeChat, Channels have to be opened by personal accounts first, before they can be linked to any brands. So, now you know how to access and use the WeChat Channels feed, let’s go ahead and break down how you can create your own WeChat Channel, as an international business. Users can also search for content under specific hashtags using the WeChat Channels search bar, which is another way they can discover accounts outside of their social circle. This separates it from WeChat Moments, which only lets users view content posted by their friends. ![]() This could be either a personal account or an Official Account, depending on the publisher.įor businesses, this is one of the main benefits of WeChat Channels, as it gives users a direct way to discover accounts they don’t already follow. Once shared, a WeChat Channel post is re-posted with a direct ‘go to channel’ link that’ll take users straight to the relevant WeChat Channel. They can also share posts to individual chats, group chats, and their WeChat Moments profile. On either feed, users can like a post, comment on it, and follow the publisher account if they don’t already. The location tab, that filters content to a user’s current location.The trend tab, that includes popular content from unfollowed accounts.The follow tab, that features WeChat Channel posts from followed accounts.The default friends tab, that shows the most liked videos by a user’s friends.In the feed, they’ll be able to view content in four separate tabs: Users just have to click on the ‘Discover’ tab in the main navigation bar on WeChat, select the ‘WeChat Channels’ option, and start scrolling through the content feed. It’s of a viral nature and is led by trends and hashtags, like dance challenges, lip-sync skits, memes, and fashion and food-related videos. The most popular content on WeChat Channels is very similar to what you’d find on Douyin or TikTok. Users can also discover content posted to other Channels (by their friends, and other accounts on WeChat) via the WeChat Channels feed. Launched for beta testing in early 2020, WeChat Channels is a new short video platform within WeChat that lets users create and share short video clips and photos to their own WeChat Channel. First things first: What is WeChat Channels? In this article, we’ll be answering those questions and more, as we break down everything you need to know about WeChat Channels, and how your business can get started on it. WeChat Channels! WeChat’s answer to the boom in short video content.īut what is it exactly? And how can international businesses use this new WeChat feature to their advantage? What do you get when you combine China’s biggest social media app, WeChat, with China’s biggest short video app, Douyin? Everything you wanted to know about WeChat Channels
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